Content isn’t king.
Context is.

Understanding your customer’s context is the key to creating successful experiences. If you know where your audience is, you’ll be able to craft brand experiences that surprise and delight. Whether an audience of one or a million, it’s more than developing award-winning creative, it’s about breakthrough experiences for every customer.

I help teams understand the power of great work by motivating and mentoring — developing great leaders who make creative that is personal and real.

I don’t subscribe to the phrase “work-life balance,” It’s all life. In the office, out hiking a trail, or at dinner with family and friends, inspiration is found everywhere.

I’d love to connect — shoot me an email or connect on LinkedIn.

— john r. wall